PBS Kids Campaign:
An eight spot campaign where everyday kids describe their passions.

We cast kids who had absolutely no acting experience. Our criteria is that the child cast would be authentic to the story told.

PBS had planned to shoot the kids in their own environments. I proposed an alternative idea.

Why?

We needed these spots to resonate On-Air as a campaign. We designed sets that would be modular enough to showcase each story, the individual talent, and create a solid brand identity.

PBS also let me try my hand at writing the scripts.

Writer/Director: Joan Raspo

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