Footage courtesy of Intel and ITV.

During The X Factor UK finale, British broadcaster ITV aired interactive Intel advertisements that utilised Shazam’s technology and’s Interactivity Suite.

Viewers were prompted to use Shazam on their second screen devices to recognise the audio in a specially adapted version of Intel’s ‘London Train’ advert. They were then directed to a page within the app where they could send personalized Christmas messages to friends and family along with a photo from Facebook.

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