DIRECTORS David Daniels and Ray DiCarlo
STUDIO Bent Image Lab
CLIENT Coca Cola
With pure fantastic imagination, Coke "Hidden Formula is a tongue-in-cheek fable as to where Coke's Hidden Formula may be hidden. Using Ray and Charles Eames' documentary, "Power of Ten," as inspiration, "Hidden Formula" is one continuous shot, moving from subjects as tiny as the fibers in the threads of a woman's purse to ones of a grandiose scale.
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