This package was a response to a brief that required a package for the concept of Desire.

A fundamental part of desire is the need for change. A change in one's situation: the way one looks, the people in one's life, the place one is in. This element of desire is instilled in us right from when we are children. Cinderella turns into a princess, the frog turns into a prince, the ugly duckling turns into a swan. Thus Desire equals Transformation.

This package deals with three transformations found in fairytales we are told as children: the Frog Prince, the Ugly Duckling and the pumpkin from Cinderella, representing the protagonist's transformation.

All these transformation are cast away in the end for ultimate transformation, or enlightenment, represented by a lotus that sits within a reflective pool.

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