Southern Living presents its readers a special holiday treat with the December issue. Not only can they feast their eyes on a towering stack of red velvet madeleines, they can also feast their smartphones on the same photo to get the full scoop on how to make the dessert. This is one of several instances of imperceptible digital watermarks sprinkled throughout the issue like presents under a tree, unlocking exclusive content in an elegant and unobtrusive manner.

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