Wouldn’t it be nice if we used our communication skills to meet every important public health challenge? The reality is that time and resource limitations force us to set priorities, and tackle the issues that pose the biggest health threat to the residents of our cities, counties, states and nation. This panel presentation featured a thoughtful discussion among nationally-recognized public health communication experts—members of NPHIC’s Thought Leaders Advisory Council. They addressed these questions: Should our public health communication priorities be based on broad concepts such as health promotion? Crisis and Emergency Risk Communication? Lessons learned from health communications research? Social media applications? Minority Health? Or should we focus on specific disease conditions and lifestyle choices, and the toll they can take on health and wellness? It was a timely and spirited discussion of health communication priorities for the near and long term and what they could mean to you.

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