Reggie’s Rock Club and ANIMAL put on a live show that incorporated social networking using Twitter as their platform. They created a specific hashtag “#AnimalParty” for the audience to use during the performances so they could qualify to win prices from the sponsor of the show. By using social media ANIMAL was able to gain new followers as well as promote their show as it occurred. ANIMALS are a 7-member band that infuses metal and hip-hop creating their own sound “Rage Rap” also known as “Ghetto Metal”.

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