Photographed and Edited in February 2012 for the SEAT Young Creative Project
Devised and Created with Deborah Reid, Lydia Taylor, Aurelija Stankunaite, Charlotte Hobday, Calum Peters and James Paul Green
The SEAT Young Creative Project offered student teams from ten of the UK’s top universities the chance to come up with a creative idea that captures the spirit of the SEAT brand. This is the first of our three pitch videos, filmed on no budget, which we presented to a board of officials from SEAT UK and Mediacom.
We chose the air horn as one of the key symbols for the SEAT brand becuase it expresses a youthful sense of freedom and fun, a trait which we thought marked out SEAT drivers from other brands. With this video we show how older demographics can identify with the brand just as much as young adults can.
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