We live in a time where everything or everyone can be upgraded or ‘pimped'. After the worldwide acceptance of plastic surgery, it was time to subject our worldly possessions (Pimp my Ride) and digital identities (Facebook) to an aesthetical and/or functional upgrade. So it's likely that eventually everything will be pimp-able. Even our own planet.
Studio Smack presents ‘PIMP MY PLANET". A short animated film and game trailer in which the possibilities of playing God are explored. Redesigning the planet according to your ideals or aesthetic values. What are the consequences of your actions?
Winner Silver Award, Category Motion Graphics, European Design Awards 2010 and Nominee for the Dutch Design Awards 2010
Fine art prints of this work are now available at Frame Factor - tinyurl.com/cal872j
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