The introduction video for Learning Seat's Clog Awards 2012.
The night's theme was based on the TV series Mad Men, which is set in the 60's era. For those who don't follow the series, Mad Men revolves around an advertising agency in the 60's. This theme suited the night really well as it has many similarities to what Learning Seat does as a business.
The concept for this video was based around the idea of the opening credits for many 60's TV shows which was manually animated in a cartoon style, such as 'I Dream of Jeannie' and 'Bewitched'. Incorporating (most) employees in the video, the narrative of the video involves a day at the Learning Seat office, closely related to the Mad Men series but also representing each person's personality.
All assets were made in Illustrator, Photoshop and animated in After Effects.
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