Intimately Social 10.13 is a video presentation of what is to come from MINNAPALMQVIST for autumn/winter 2013. The video was presented at the Mercedes Benz Fashion Week in Stockholm instead of a regular catwalk show.
The film sequence captures a model draped in the colors, materials and features of the up-coming collection. The fabrics are cut and draped directly on her body, with the model completely oppressed by the development taking place out of her control. Portraying a woman on the edge of a nervous breakdown, totally twisted and frustrated by the pressure put upon femininity both socially and beauty-wise; this film is also a comment on the furious tempo in the fashion business, with a never ending flood of new garments filling our wardrobes and burdening our conscience. How much more can we take?

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