Blur the line between art and commerce. When we make a commercial, that is what we seek to do. Here are some other DK gardening tips: We seek out projects that speak with a clear and genuine voice. Throwing money at a project does not make it better. We don’t use effects without a really good reason. We prefer story over style, meaningful imagery over visual backflips, and edit over plastic CG transition, because you really can’t beat a great cut out in the perfect place. Let’s cut there.

This video was created by DIGITALKITCHEN

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