This is another spot for a fictional Swatch Campaign called "Fight the Ticktator" which arosed in the context of a project of the Departement of Design Dessau at the University of Anhalt Germany. The essence of this campaign was to give people the chance to express their negative feelings towards the Rush of Time and its symbol: the Watch or especially the Alarm Clock. The most creative contribution in terms of how to express the aversion towards Time gets a two week Vacation on an paradisal Island,payed by Swatch.
The other part of the Campaign consists of the release of a new cheap Watch called "Timeless". It is a Touchscreen Watch which gives you the possibility to get the Time only when you need it..so that you are not permanently confronted with the Time and the Ticktacktick...

*The AlarmClock animation was not done by myself. Here the Original Source.
pond5.com/stock-footage/855304?pf_fullscreen=1

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