Suff Daddy relocated to Sydney after the release of his third album Suff Sells to recalibrate his creative process and absorb Australian influence into his music. While here he was invited to take part in New Era’s 2013 ‘Producer Series’, honouring some of music’s most influential artists.

Carving a name for himself with soulful instrumentals and garnering the attention of critics worldwide with his collaborations with Elzhi, Guilty Simpson and other highly regarded artists, his New Era San Diego fitted hat has been with him during his meteoric rise, becoming synonymous with the producer himself.

New Era chose to collaborate with Suff Daddy for the Producers Series to create a cap that celebrates the relationship between Suff Daddy and the brand. Inspired by his personal effects, Suff’s collaboration with New Era is classic but definitively his own.

Suff Daddy for New Era signature caps are available in selected streetwear stores from February 2013 and online at

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