Sibelga counted on VOICE again to create an integrated prevention campaign dedicated to the risks of falling and sliding that employees are confronted with in the office as well as on site.
The basic idea was to clearly identify the danger points. VOICE proposed to illustrate these using a small figure and a blue banana. These were used within the usual Sibelga signage: the black triangle on a yellow background. The theme? By knowing where the danger is lurking, it can be avoided!
To magnify the aspect of experience, VOICE created a short film in a “Doom-like” video game style. In this style, the protagonist is filmed from a subjective angle to submerge the viewer into the action. Sibelga showed this film to other players in their market and they were also enthusiastic about using this type of movie to demonstrate the real dangers.
In addition, several supporting communication tools were designed, such as posters, and on the campaign launch day all the employees found an explanatory flyer and a banana wrapped in blue tissue paper on their desks – true to the Sibelga colours.
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