As part of the Digital Capital Week Festival 2012, Pride Collaborative, a DC-based strategic communications firm, and The Create Daily, a resource that connects storytellers with career opportunities, hosted an event entitled Story Innovation: Transmedia, Web Cinema, & Participatory Storytelling.

The second speaker was founder and creative director of Muse Collective, Metasebia Yoseph. She spoke about the transmedia project, A Culture of Coffee, which uses social media and the art of book-making to explore the history and influence of Ethiopian coffee across time and cultures.

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