As part of the Digital Capital Week Festival 2012, Pride Collaborative, a DC-based strategic communications firm, and The Create Daily, a resource that connects storytellers with career opportunities, hosted an event entitled Story Innovation: Transmedia, Web Cinema, & Participatory Storytelling.

Rachel Grossman followed with a presentation about the multidisciplinary ensemble, dog & pony dc. The theater group has become a trailblazer in its own right, using social media as a tool to maximize a concept they call “audience integration.”

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