Like gunshots waking you from deep and peaceful slumber, GRAMME’s Rough News crackles into life with an explosive drum fill, picking you up by the short and curlies before hurtling headlong into a deep, hypnotic groove, bombarding you with a steady stream of lyrical vignettes whilst pinning you to the spot with the repeated & insistent melody that once heard, you can’t forget.
We set out to create a music video that mirrored the dark themes and pop culture references of the song and decided to combine a visual narrative – a mysterious and creepy stalker revealed only through close ups of his dirty hands and his obsessive creations – with typographic animations of the lyrics, carefully placed to accentuate the methodical actions of the character.
With a heavy debt to Kyle Cooper’s game-changing, iconic title sequence for David’s Fincher’s thriller Se7en and Steven Frankfurt’s title design for Robert Mulligan’s adaptation of To Kill A Mockingbird, which both feature close ups of hands and personal items to describe a character’s psyche, our approach also draws upon the grimy British tabloid culture and the grimier aspects of London’s East End, a map of which serves as the backdrop for the character’s perverted pin-board.
The band Gramme return after more than a decade of silence – no gigs, no music, no nothing – with their debut album Fascination. The cult around the band and their lone release, the Pre-Release EP, continued to grow until in 2011 some mysterious 12" bootlegs of Like U began to appear, with edits by Joe Goddard of Hot Chip.
With three new 4 track E.P.s already on the shelves this year, reportedly selling out before the dust had time to settle, Gramme’s first full-length studio album is now scheduled for release in February on Tim ‘Love’ Lee's Tummy Touch Records. Get the record - itunes.apple.com/fr/album/fascination/id593613063
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