RUN created visual portraits of each crafts-men and paralleled them with similar crafts such as Tailoring, Bookbinding and a Surfboard maker.

The most important thing is capturing the passion the craftsmen have for their art. We expressed their energy, whilst portraying the hard labor and skill needed to create each Shoe, Last, Surfboard, Book & Suit. We set out to bring the working environment and their tools to life, to really show how much love and skill goes into making Clarks shoes.

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