For the full article go to imediaconnection.com/content/33601.asp

For years, marketers have been asking how they can get consumers to engage with advertising. Crackle stepped back and asked itself the bigger question: How do we get audiences to actually like advertising?

It's no secret that people, in general, consider online display advertising an interruption of their site experience. But as Crackle discovered, there are some very simple steps a company can take to make digital advertisements an enjoyable experience for consumers. iMedia's Bethany Simpson caught up with Crackle executive Eric Berger at CES 2013 to discuss the secrets behind the company's success with consumer engagement.

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