Music: Promoe - Dekadansen (edited)
The Swedish Fish lifestyle was found by a collage kid in Växjö, Sweden. Now grown up named the brand Swef, with the same daily goal: Have as mad ill fun as possible.
Everyday madness have turned into professional madness. That collage kid have turned into a collective of best buds, celebs and inspiring fellaz.
After the streetwear release with the brand Swef, early 2012, The Swedish Fish Collective grown massive. Over 60 awesome peps is now forever inked with the red little cheesy fish and Swef logo, we love you all!
Got the title “Company of The Year 2012” at one of Sweden’s biggest entrepreneur competitions but that’s not what we are most prude of: You can now find our brand in the coolest streetwear, skate, snowboard, motor, surf and wakeboard shops from south to north of our small but AWSM country.
The underdog fish is now taking an international swim, catch up! We´re off the hook

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