Pick From Cast of TV Pros For More News You Can Use
February 1, 2013 Miami Beach, FL – “The big question asked of local news directors is how they plan to build their newscasts in 2013 while local sales managers continue to scratch for ways to make extra money on news,” stated Joe Coscia. “Now ProPixTV offers a solution with a unique new content initiative that provides news departments with loads of personality-driven consumer-friendly news packages that laser targets Adults 25-54 focusing on heart, health and pocketbook issues.” Coscia, ProPixTV’s Director of News and Content, enthusiastically introduced ProPixTV at NAPTE’s annual gathering at Miami Beach’s Fontainebleau Hotel.
ProPixTV delivers individual news segments developed and presented by a varied and distinguished group of top journalists, experts and professionals. Moreover, ProPixTV means money. Each content segment can be sold. Now the news department adds revenue-generating relevant news content without adding people and the sales department makes more cash from advertising sponsorships.
WRIC TV8, Young Broadcasting’s Richmond, Virginia ABC Television Network affiliate, is the first station to partner with ProPixTV. “It’s truly is a one-stop solution”, says WRIC Vice President and General Manager, Victoria Regan. “ProPixTV delivers content that research says the audience wants, but most news departments don’t have the people to cover. Plus it gives my sales team added opportunities to sell multiple sponsorships for every segment creating desirable buys for local advertisers.”
ProPixTV provides stations the choice of more news they can use from a cast of professionals covering automotive, travel, food, home improvement, medical, motivation, parenting, and consumer news. “Our cast of pros is talented, experienced, and personable,” added Mathew Sheen, ProPixTV’s Director of Development. “We’ve vigorously recruited the top people from across the country to share their expertise with local news audiences.”
Doctor Pavan Grover provides the latest from the world of medicine and what families need to know to live healthier lives.
Teri Gault, the original coupon queen and founder of TheGroceryGame.com, is passionate about bringing proven money saving tips to consumers.
Around the house, Joanie Dodds will help everyone become a do-it-yourselfer!
Marcello Fiorentino shares his passion and tradition of home-style family cooking that is surprisingly easy to create at home.
America’s foremost automotive journalist, Steve Hammes shares his fist-hand test drive experiences that will help with the purchase of your next car.
Single-mom, Paula Gretzinger, offers every parent practical and insightful ways to deal with tykes to teens.
Stress Coach Terry Lyles has something to offer everyone navigating through life’s journey whether it’s at work, home or a crisis.
And, jump on-board for the Great Escape Plan with Anna and Roy DeJesus and their one-year-old daughter, Sophia, as they travel and explore the world!
Segments are delivered to a producer’s desktop from a cloud-hosted video distribution system designed by TelVue®, a broadcast technology pioneer and leader in professional and hyper-local content delivery. “We are thrilled to provide a content delivery platform that meets the needs of ProPixTV and its affiliates. ProPixTV and TelVue Connect will surely be a game changer for local news,” says TelVue's Senior Vice President, Paul Andrews. ProPixTV contributors’ segments are scheduled to begin airing on WRIC in mid March. For more information and a ProPixTV preview visitwww.propixtv.com.
Joe Coscia Director of News & Content
Mathew Sheen Director of Development
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