When stores in the Wicker Park Bucktown area were disappearing in large numbers, we devised a plan to bring the business and foot traffic back. Enter, Make Believe – an initiative aimed at finding talented artists to create and execute imaginative art installations in vacant storefronts throughout the neighborhood, drawing attention on both the artist and space itself.

Created while at Firebelly Design (firebellydesign.com) by Darren McPherson. Initiative a collaboration between Firebelly Design and Pivotal Productions.

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