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"What you do for a living is not be creative, what you do is ship," says bestselling author Seth Godin, arguing that we must quiet our fearful "lizard brains" to avoid sabotaging projects just before we finally finish them.

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  • Edward Harran 2 years ago
    Awesome Seth
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  • Gordon Rae 2 years ago
    I'm trying to finish off two chapters of a book I'm writing. This is the best procrastination tool I could wish for! I think I'd better go and change my life now.
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  • Merlin Mann plus 2 years ago
    This is terrific.
  • 99% plus 2 years ago
    Hi Merlin! So glad you enjoyed the Godin video. Take a peek at our new site: the99percent.com. Recently posted a link to your Vimeo desktop tour there. Great stuff. : ) I am loving the Fuzzy Clock.
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  • Doug 2 years ago
    "The list of excuses is long and getting longer all the time."

    Thanks for posting the video from the conference.
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  • Sablesma 2 years ago
    This is really wonderful.
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  • Lotenna Enwonwu 2 years ago
    Brilliant... I had to post it.... lostringsattached.com/seth-godin-on-quieting-the-lizard-brain
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  • Andy Werner 2 years ago
    Very inspiring and helpful in a practical way. Thank you, Seth!
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  • The Idea Camp 2 years ago
    Good stuff...love Seth's work.
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  • Pedro Matias 2 years ago
    Excellent, I Have known about this self sabotage mechanism for some time but this is a helpful reminder visualised by the Lizard brain. Seth is great!
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  • mike ambs plus 2 years ago
    Loved this speech. I've always had a fascination with self-sabotage...

    The idea that if you don't really try, and I mean really put 100% of yourself into something, that when it fails... it's easier to say, "well, it didn't work because I had *this* going on".

    If we give something everything we have... and we fail, then it's a real blow to our self-image and self-worth. There are so many opportunities in the process of creating something to chip away at your own effort... so if it doesn't work, then you can say you never really tried.

    Very inspiring stuff.
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  • Peter Richardson 2 years ago
    I'm obliged to note that "ontogeny recapitulates phylogeny" is a discredited biological hypothesis, though a potentially useful metaphor.
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  • willc2 2 years ago
    This is just what I needed to hear.
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  • chris cullmann 2 years ago
    Fantastic clip and commentary of someone who has many years of experience in an agency.
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  • Fotograf Rod Meier plus 2 years ago
    was reading some of his books - he´s really good and made me think about some things..
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  • Enneagon 2 years ago
    The following article does an excellent job of presenting the Triune Brain theory referenced by Seth and also makes interesting suggestions about it's evolutionary implications:
    Paul MacLean 'Brain Evolution Relating to Family, Play, and the Separation Call' Arch. Gen. Psychiatry 42: 405-417, 1985.
    scribd.com/doc/19084660/Brain-Evolution-Relating-to-Family-Play-and-the-Separation-Call
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  • Michael Locke 1 year ago
    This is an excellent talk, minus the blurb about humans evolving from a chicken. Wasn't sure if he was serious about that portion of the talk or if it was just a metaphor. The bird-dinosaur theory is highly criticized by evolutionary biologists. And Darwin's theory has many, many holes (see the Cambrian explosion). In fact, evolutionary biologists offer no real explanation for bird origins. I would argue that we're all similar because we all come from one source, one creator. Good talk though, I likes.
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  • Jay Jacobs 1 year ago
    Seth, I needed that, thanks! I've left too many great ideas on the road side because I caught up in the idea and forgot to ship. The big one I acted on and was UBER successful with was mypetfat. Why? Because I "shipped" it! In fact I've shipped over 3 tons of it to 15 countries. But I have a dozen other even bigger mypetfat ideas that I've never shipped. But... after a good thrashing on each one that's on the shelf, I have a feeling that I'm going to start doing some new shipping... Thanks
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  • Danya Steele 1 year ago
    This was fantastic, on-point, and on-time. Thank you!
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  • Kitty Cheng 1 year ago
    Thanks Seth! How challenging and encouraging! is committed to quieting her lizard brain, and ship!
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  • The Mographer 1 year ago
    Great story!
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  • Jason 1 year ago
    What a great lecture.
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  • malinowymaciek 1 year ago
    Thank you Seth!
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  • mpared plus 1 year ago
    fascinating ..as always.... its up at thecuriousbrain.com/
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  • Matthew Roberts plus 11 months ago
    Amazing. He's talking about me (although the resistance is strong, sometimes not)
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  • Troy Conrad plus 11 months ago
    Greatness. Every creative person should see this.
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  • Omar Briones 11 months ago
    WOW!! This was really enlightening. :) Thanks for posting!!

    ~Omar
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  • Phil Simon plus 11 months ago
    Wow. It's about finishing, not starting.
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  • John (A Camera in Japan) 6 months ago
    is the audio messed up for anyone else?
  • 99% plus 6 months ago
    It's fine for me, John. Maybe just let the whole video load before you play it.
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  • Bruno Fujii 5 months ago
    Great perspectives.
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  • Samuel Lavoie 2 weeks ago
    As always, great seth godin talk!
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