Which domain name is better for search and direct navigation? Would you search the brand or the generic category? Generics are more powerful than the brand, at least in terms of domain names, because once you own the generic, you own the entire channel - and you own your competitors' brand! It's that simple.
Watch this excerpt from the introductory video at TRAFFIC Fort Lauderdale 2012 to begin your understanding of what it means to be a domain investor, and learn how to trump Madison Avenue every single time!
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