The lean startup world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk I’ll tell you how I brought fast and cheap user research tools into Songkick which are now part of our regular product development process, and how we learned to make user research and lean start-up speak the same language.

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