Working with Karacters DDB we created a series of broadcast spots and a library of illustrations for Sprott Shaw College. The college underwent a huge transition in 2012; a rebrand and web relaunch, a name change, and the update of their iconic jingle known across British Columbia for almost 20 years. Needless to say, there was a lot of pressure to get it right and it was a lot of fun in the process!

Sprott Shaw College offers flexible programs for students with busy schedules and they have a great track record of graduates working in industry. It was important for us to tell stories that spoke to that history and it was a lot of fun to dive into the details to discover just how much the school has accomplished over the past 100 years.

Project:
Sprott Shaw College 'Transform'

Client:
Karacters DDB

Role:
Animation Director, Designer, Animator

Team:
Karacters Design Group, DDB Canada (karacters.com/):
Creative Director - James Bateman
Branding & Design Director - Christopher Dallin
Art Director - Tim Hoffpauir
Producer - Kimberly Billan
Copywriter - Jessica Schnurr
Account Supervisor - Scott Barr

Wave Productions(waveproductions.com):
Audio Producer - John Pearson
Audio Composer, Producer - Colin Weinmaster
Audio Engineer, Sound Designer - Craig Warrian
(2012)

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