Scion GhostGlass is a unique, multi-sensory experience for 2013. It allows event guests to explore and interact with the brand and its vehicles throughout the space with a translucent, physical card.
Digital content bursts from beneath the glass when a card is placed on one of the five integrated counters. The translucent card can take on multiple forms and behaviors, even transforming into a beat-making machine allowing guests to play ScionAV music collaboratively.
Guests have the ability to alter large-scale media and soundscapes throughout the surrounding space through their interactions in the glass. They can also peer through the "lens" of the card to decode secret messages, reveal prizing passwords and hidden layers within the mediascape surrounding them.
Dynamic video shows, overlays, soundscapes and live Scion social feeds surround the guest in a one-of-a-kind experience only Scion can deliver.
Agency: JUXT / GPJ
Exec. Creative Dir: Todd Purgason
Creative Director: Jeff Whitney
Art Direction: Sebastian Bettencourt
Design: Phil Konya, Ian Maghanoy
Copywriting: Josh Eck
Producer: Krystle Minette
Account Mgnt Juxt: Stephen Tisdale
Account Mgnt GPJ: Jaime Holland
Creative Director GPJ: Aaron Langer
3D/Motion design: Related Grey
Sound Design: DinahMoe
LED Media Design/ 3D: Spinifex Group
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