Scion GhostGlass is a unique, multi-sensory experience for 2013. It allows event guests to explore and interact with the brand and its vehicles throughout the space with a translucent, physical card.
Digital content bursts from beneath the glass when a card is placed on one of the five integrated counters. The translucent card can take on multiple forms and behaviors, even transforming into a beat-making machine allowing guests to play ScionAV music collaboratively.
Guests have the ability to alter large-scale media and soundscapes throughout the surrounding space through their interactions in the glass. They can also peer through the "lens" of the card to decode secret messages, reveal prizing passwords and hidden layers within the mediascape surrounding them.
Dynamic video shows, overlays, soundscapes and live Scion social feeds surround the guest in a one-of-a-kind experience only Scion can deliver.
Concept, Creative/Art Dir, UX, Design: JUXT, Newport Beach
Account Management, Creative Dir, Physical Design, Fabrication: George P. Johnson, Torrance
App Development: Teknikos, Inc.
App 3D, Motion Design, Production: Related Grey, Brea
Sound Design: DinahMoe STHLM
LED Media Design, Production: Spinifex Group, LA/Sydney
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