The idea behind this launch was to mix virtual and physical, concealing the actual new RAV4s behind the projection structures, show the car projected / in action on the projection surface and for the closure open 2 physical gates and show the real SUVs popping out of the projection.
Lumina Motion was involved in the content production, concept, 3D, animation, vfx and execution of the projection, business as usual for an industry we love :)
The overall production of the event was done by TANGO (Tangodiseno.cl)
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