Director – Chris Karcher
Producer – Marco Jimenez & Bekah Christie
Music Artist – Shadows_On_Stars
Music Title – When_it_Builds
emota: Sony Electronics approached emota with a challenge to bring their new brand aesthetic to life in an attention getting video. To use more natural sunlight, to convey a more authentic product experience and, finally, to capture how Sony products could make you feel – all were our objectives. Objectively, of course, we feel we succeeded. The client did too. Not only did this play in their stores inside of Best Buys across the nation, but they also leveraged it as a rallying point – a way to imagine their new aesthetic using video. This was most evident when – we were surprised to find out – that it was being projected in the main lobby of their San Diego headquarters.
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