Once upon a time…is how all good stories begin. It’s no different with Immobilienscout24, the market-leader in digital real estate portfolios, whose turbo-charged, filmic trip through time examines how the professional identity of the real estate broker has changed over the years. From the beginnings of the broker’s existence to the digitalized present-day, numerous technical changes have impacted the real estate broker’s trade.
dan pearlman compressed 136 years—spanning the invention of the telephone to the latest generation of the smartphone—into 2.5 minutes. The humorous “motion-graphics” video clip becomes a time machine with the look and feel of an animated cartoon. In a road show across Germany, it has already reached over 10,000 brokers and gained a considerable number of fan-experts. From conceiving and planning the original idea to producing the finished clip, dan pearlman oversaw Immobilienscout’s journey through time that utilized strategists, graphic designers and film- and communications-specialists.
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