Cadbury roll out the latest phase of its high profile Joyville campaign, offering Australian consumers the chance to win a “generous-sized” chocolate sculpture moulded in a design of their choosing.
The latest ‘Joyville Special Delivery’ television execution was created by Saatchi & Saatchi and goes to air this Sunday, 3 February. With music composition by Trailer Media’s Jon Dix.
The TVC directs people to the Joyville website, where people are encouraged to pop a virtual balloon to see if they have won one of 42,000 instant prizes.
Six people will see their own chocolate creation moulded by Cadbury.
According to a release sent by Cadbury, the campaign will also involve an experiential element developed by Wonder, whereby the chocolate sculptures will be delivered by “mythical Joyville workers” who are driving a “wacky Joymobile”.
The ad was filmed in New Zealand.
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