As art director on Audi it was my job along with my writer to answer the creative brief, our solution was this simple product demo. We shot it on a volcanic beach in Auckland New Zealand. The ad won a silver at Cannes, a lot of people were surprised it didn't sweep the boards. Sir John Hegarty said he wished he had done the ad. I hired world renowned director Danny Kleinman (once in Adam and the Ants) he did a fantastic job, it was a lot of fun.
I still have the wakeboard which was ridden by champion wakeboarder Gavin Broadbent. All the sound was done at Wave in London and the only human voice in the ad is mine when he lands.
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