"In 2012, over 50% of customers either changed their bank or were planning to change.” – Global Consumer Banking Survey by Ernst & Young.
Service quality is one of the most prominent reasons why customers are switching banks. With credit card transactions and loyalty programs, banks possess far more data about customers than any other industry.
In spite of all the data, the banks are unable to deliver personalized service. The reason? The level of customer intelligence. Learn how to leverage Big Data and serve each customer’s unique needs.
In this webinar, you will learn:
Challenges banks are facing in getting a 360 degree view of their customers
Impact of Big Data on customer churn, engagement, marketing, and mobile wallet
Key banking use cases that are paving the way and delivering value with Big Data
Big Data best practices and success stories from leading banks
Presenters Benjamin Woo from Neuralytix and Naren Patil from NGDATA
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