First topic of the New Year was m-commerce and how it interacts with e-commerce and in-store shopping.

How does it affect future business models? How can all these forms of shopping interact with each other to make the complete user experience better, more helpful and more effective regardless of the channel?

In the very first of our breakfast seminars our speaker Rogier Beeftink (London UK) addressed these topics and challenged the way we think of commerce today.

SYNOPSIS

From e-commerce to m-commerce
Forget the web, m-commerce is the thing to focus your business on! Or is it?

A joined up cross-channel purchase experience
How Retail & Digital can go hand in hand, if done right

Applying the best of mobile to elevate the shopping experience
Challenges, decisions and opportunities: native, responsive, relevance and loyalty

Where does the UX begin and end?
Payment, delivery, gifting, and a personal touch to stand out

Rogier is a London and Stockholm based Service & User Experience Design consultant, with experience in both agency environment and client side roles. Currently he is heading up the UX team at Apegroup Stockholm.

Over the years Rogier worked with clients and companies like Coca-Cola, Ericsson, Barclays, Virgin Atlantic, Deutsche Bank, O2, BBC, UBS, Cisco, Lloyds TSB, Electrolux and Williams F1. Rogier has specialised in developing innovative strategies for digital brands, services and experiences, which means he has been delivering solutions for digital products and services on desktop, mobile and interactive TV.

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