This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, integrate.wvu.edu
Presented by Robert Sukys
This is a simple four-step process that uses time-tested principles for marketers of national brands to combat the value proposition they confront in the deep economic challenges they face today especially if they have a premium brand.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?