TVC for Crush Soda.
Agency JWT Chile.
A group of friends assembled for an excursion are waiting for their one remaining friend. Unexpectedly, he was enlisted to care for his younger brother. He arrives with his brother and describes the responsibility required of him that day. After quick deliberation, his friends conclude that rather than a burden, the little brother could prove to be useful on the outing. We shot the live action portion in a train Station in Santiago on a sunny, but very, very cold winter day. With these 3D spots Crush updated it's look after many years of doing traditional cel animation. These are the first two spots of a campaign with additional spots to follow soon.
Take a look of "Hermano Playa", the other spot in the campaign. vimeo.com/59690411
Music by Fernando Lira.
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