This great little video created by my colleague Steve Allen explains the story behind the successful marketing campaign take-over of the CI channel in 2012.
I had an idea to use the red CI puzzle piece logo design as a device to showcase show titles, jaw-dropping quotes and interesting facts from our new shows.
I first used this creative idea on two of our biggest campaigns of the year - 'Crime that Shook Britain' and 'At home with the Noonans' using the design for on-air, print and digital and it soon spread to all other campaigns that year.

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