I created this as the master ident for my integrated branding brief given to me from university. The idea was to create a brand for a TV channel of my choice. I went for 'The Animation Channel' a channel aimed at adults or rather the 'Young at heart' I made sure that my branding would present the core values consistently throughout. Creativity, Establishment, and Energy. With this in mind being a channel for animation i wanted to tell the history of animation through the branding giving my ident and other on screen graphics elements which told this story!

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