The basic concept of the video is that it's the story of a guy who falls in love with a girl, but he never let’s her know. She’s finds someone else, marries, has children and a wonderful life whilst Darwin remains forever alone. The twist is that the entire story is told with the least emotional, most corporate imagery possible: Stock footage. And instead of one girl, it's a hundred girls. And, of course, this stock footage was created to inspire happy moments, not tell a sad story of loneliness.
The video is also a parody of "found footage" (Tumblr videos) where the videos are nothing but an endless series of hipster, or supposedly cool and interesting, imagery. Darwin’s is an endless series of banal, corporate b-roll, re-contextualized into a bizarre (but hilarious) music video
DIRECTOR & EDITOR: KEITH SCHOFIELD
EXEC PRODUCER: LAURA TUNSTALL
PRODUCER: HELEN POWER
DOP: BEN FORDESMAN
1ST CAM ASSIT : JOSH GOVETT
2ND CAM ASSIT : PAUL KEATING
GAFFER: CHRISTIAN HAYES
MAKE UP ARTIST: NATASHA LAWES
RUNNER: ALI GOLDSMITH
RUNNER: TILLY SHINER
POST PRODUCTION : CAVIAR BELGIUM
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