Video guest, Russ Daub, owner of Rockbrook Village Shopping Center (Omaha, NE) (hyperlink: rockbrookvillage.com) compares his shopping center to a rural community's downtown shopping area. He suggests rural retail stores work together to better compete with the box stores. The Internet should also be a part of the business' marketing and retail strategy to move product. If located in a mall, the merchants should engage the mall owner to help market the retail stores and drive traffic. (rockbrookvillage.com)