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3. The Darkness
2 years ago
1. Cover creation
2 years ago
After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.

On the technical side, for the time lapse video, I used the Canon 5D Mark II with a 24mm-70mm zoom. I chose the 5D because of its great image quality with high ISO's. Canon's sRAW1 gave me the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4x5 Sinar X camera with a 65mm lens.

Many thanks to Rob Schultz for allowing me to invade his office and literally shoot over his shoulder.

The music was used with permission by The Brokenmusicbox.

Credits

Likes

  • RAYPERENIA 2 years ago
    wow, that's exactly what I do ... except not on that level! i must say that this is my favorite video! great job, and thank you for giving us an insight of how much work that gets put into a cover! thank you!
  • iamkalaniprince plus 2 years ago
    Seriously, at this level of professionalism every pixel is accounted for ! It's really amazing at how seemingly simple this image is until you get to witness the whole process. Just the lighting stage was polished to perfection. Fantastic outcome guys !

    Love and Aloha, iamKP-
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  • Hans Gustavsson 2 years ago
    Great video showing all the work that goes into a cover.
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  • ailatanotos plus 2 years ago
    awesome!
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  • Diane Woodward 2 years ago
    As a 24/7 resident of the iUniverse, I appreciate this video. Thanks!
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  • Minh Bui 2 years ago
    very cool, i didn't know so much work was put into the cover.

    i was wondering also, what were the intervals between shutters?
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  • Maurice Kessler 2 years ago
    Lovely. Looking forward to reading the companion article. I'll be sending the link for this to the rest of my Creative team.
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  • Perfect-Day Images plus 2 years ago
    How did you achieve the timelapse using the Mark II? Bunch of stills, but how was it automated? Thanks!
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  • Peter Belanger 2 years ago
    Thanks for everyone.

    Minh Bui, for the most part the intervals were 5 sec. For somethings like the walking it was faster.

    Perfect-Day-Images, I used Canon EOS Utility to capture still images about every 5 seconds. QuickTime was used to assemble them and Final Cut Pro to make the movie.
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  • Great stuff. Always inspiring to watch Pros at work!
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  • jm3 2 years ago
    so wonderful. i'm smiling now. great work.
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  • Ray Roman 2 years ago
    Great!
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  • gregsarpy 2 years ago
    That was really awesome.
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  • Jeremiah Jacobs 2 years ago
    Seriously, you couldn't make a better commercial for Apple than that.

    I'm not a Mac user, but after watching that, I *want* to be! :)
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  • alexei tolstoy 2 years ago
    wonderful!
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  • Paul Anthony Webb 2 years ago
    This is a pretty sweet video. I never thought that making a cover was so labor-intensive. I have one off-topic question though.

    Where'd you get that giant glazed donut? Do want!
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  • rick ash 2 years ago
    wow thanks, that was very educational, most interesting to see was the amount of lights needed to light the 2 items
    thanks
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  • Open Mac 2 years ago
    sweet
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  • Matthew Fredrick 2 years ago
    Ha, i have that issue. This is a really really great idea to do. Its great to understand and appreciate what people might think is "just taking a photograph" but is actually a modern art form. Great job
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  • Yury M. Volkoff 2 years ago
    It's cool! Look everybody who think what design, makeup and photography is easy, simple and quick. Thank you very much from Russia!
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  • Paul Wong plus 2 years ago
    Nice video. All that looks like fun!
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  • Seyfi Cem Baskın 2 years ago
    I think I saw a PC in that office! :)
    Great work.
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  • Mweshi 2 years ago
    very nice. thanks for sharing!
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  • Mahyar Rostami 2 years ago
    great work on that
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  • Funkmonk 2 years ago
    This. Is. Awesome.
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  • Jason L 2 years ago
    Very nice work! I was on the edit side of a big magazine for a decade through the early part of this decade, and it's amazing how much things have both changed and stayed the same...

    My favorite frame from the video: flic.kr/p/6NNdPk
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  • Sergio Jensen 2 years ago
    what are those two tablets you used? (models) white and black ones. thanks
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  • julencin2000 2 years ago
    Awesome video. Thanks for sharing with us this amazing work!
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  • John Catral 2 years ago
    Excellent Video! Makes me love my 5D MkII even more. Thanks! :)
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  • Peter Belanger 2 years ago
    Sergei: The two tablets are the Wacom CTE-630 (pearl) and Wacom Intuos 3 (gray).
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  • Vegar Dueland 2 years ago
    That's very interesting! Thanks for sharing :)
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  • Andy Coon 2 years ago
    That was incredible. Thanks for producing such a great video.
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  • Paul Robinson 2 years ago
    Fantastic and inspiring. Thanks!
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  • Jay M 2 years ago
    Wow! that camera really takes great pictures ;)

    Seriously, I always assumed that a lot of work went into pictures like that, but I had no idea how much!

    ~Jay
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  • Tylorli 2 years ago
    so cool, I love it!!!
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  • pianocello7 2 years ago
    wow wow wow
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  • Markus Merz 2 years ago
    Beside being a great video this is another good bookmark for freelance photographers!

    "Good 3m #video link to send to clients if they ask why production costs are so high: 'Cover creation' vimeo.com/5989754"

    identi.ca/notice/7991603
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  • Benjamin 2 years ago
    WOW Really good video ! Thanks for sharing !
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  • Henrique Lopes 2 years ago
    Great video. Keep them coming. Thx
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  • Joran Maaswinkel plus 2 years ago
    Nice to see how much work it takes.
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  • Albert Normandin 2 years ago
    Fun with beauty
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  • Harry Cartwright 2 years ago
    love the video.. but please i am asking a professional now.... i am about to start college in sixth form.. iv been making films for about 3 years and finding unique soundtracks to my videos is the aspect that i find the most difficult.... please could you help me finding where you find such unique music... thanks again harry :D PLEASE HELP!!
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  • Mike Sly plus 2 years ago
    Great Work!
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  • It is very nice to see poeple work hard trying to reach the perfection !!! Simply WONDERFUL !!! I couldn't imagine there was so much work behind a cover...

    Many thanks to share this movie !!!

    Best regards from Barcelona !!!
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  • Peter Belanger 2 years ago
    thomasbdl: the font was Gotham.

    Harry Cartwright: We found The Brokenmusicbox on myspace and contacted them for the use of their music. We will not use music unless permitted. You can try contacting other musicians directly and just hope for the best. Good luck.
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  • dalas verdugo staff 2 years ago
    Thank you for investing the time to make this!
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  • ARPROD plus 2 years ago
    fantastic!! from Barcelona/ Spain
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  • SUMISHTA Brahm 2 years ago
    That was wonderful! Thanks!
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  • Jesus Plaza 2 years ago
    Wow, amazing, thanks for sharing!
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  • Kurt Lorenz plus 2 years ago
    Great!
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  • twelveplusone 2 years ago
    Very well made, great to see! I would love to be able to show my colleagues your video in its original 720p format on a large screen - is there any chance of you making it available for download?
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  • Taylor 2 years ago
    That is the spirit! so focus, i like all of them.
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  • ydy 2 years ago
    not an easy job~~~
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  • Ah dit is echt geweldig. Erg leuk gemaakt ook. Dank voor deze share Peter
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  • Shuaib Nasir 2 years ago
    wow great!! i learnt a lot through this video.. thanks!
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  • Ron Hansen plus 2 years ago
    Great video Peter. I started watching this, and then thought, hey this is RISD Peter! Good to see a short slice of your life on here. Quyen was out a few weeks ago for my 40th, it was nice catching up with him.
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  • alexandre gontijo 2 years ago
    Just amazing, thanks for sharing!
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  • agerone 2 years ago
    i loved the blue background you created in photoshop first, but the background done in inDesign isn't funny at all, it ruined it a bit.
    thank you very much for this video though, hope to see more videos from you and i also check your blog daily now :)
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  • Jason Nunez 2 years ago
    This was amazing. Great for students wanting to pursue anything related to graphics design.
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  • Chris Bishow 2 years ago
    That was sick! A really inspiring video, thanks for the effort.
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  • Nikola Ovcharski 2 years ago
    Awesome work
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  • HORST 2 years ago
    VERY cool, thanks for sharing.
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  • luisjoset 2 years ago
    Awesome Video!!! Keep'em coming!!!
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  • Steve Talkowski 2 years ago
    Nice documentation of the process! Would love to hear the thought process during Photoshop retouching and final composite.
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  • Jimmy Doyle plus 2 years ago
    Wow! That was amazing.
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  • iPhonegrapher 2 years ago
    Wonderfull but it can not be seen on a iPhone with vimeo, why not on youtube?
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  • Peter Belanger 2 years ago
    iPhonegrapher I've posted it on YouTube so you can now watch it on your iPhone. It's under my username of peterbelangerphoto
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  • Daniele Rosboch 2 years ago
    Very nice work, very interesting.
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  • Kris D'Amico plus 2 years ago
    I think every new client should be required to watch this!!
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  • kailash Gyawali 2 years ago
    awesome video, just loved it, and got sneak preview on how things are done for final things
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  • Milos Milosevic 2 years ago
    Beautiful!
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  • rocketman 2 years ago
    i hadnt thought that much work is required for a cover. Thanks!
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  • I loved the bit with all the faffing around with the extra lights and fill-ins then taking them all away again. We've all done that. Thanks
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  • florciampoli 2 years ago
    I agree with all the compliments but i will like to add that you pick a wonderful music background. Whats the name of the song?

    Saludos!
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  • byeasy 2 years ago
    excellent )
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  • kopooh 2 years ago
    I study from your movie frame by frame
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  • Gab Labelle plus 2 years ago
    Wow, superbe video... Incredibile!
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  • jdphillips2 plus 2 years ago
    As a former newsstand AD I have to say this brought back some great memories.

    Kudos on the piece. I REALLY liked the way you moved the camera around during the intervals. Most people would stick the camera on a tripod and let the scene play on in front of the lens. You got the viewer involved and I loved it.

    Cheers
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  • Saulius 2 years ago
    Nice video :)
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  • alove 2 years ago
    Very cool! I teach high school graphic design and I have been sharing this video with my students as an introduction to design. My students are blown away at the amount of work that went into the cover creation. Thank you very much for showing the tedious design process in a fun and entertaining way.
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  • Carlos Escobedo 2 years ago
    Gracias! esta muy cool!
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  • deeman 2 years ago
    C o o l ! ! ! !
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  • Totóbal 2 years ago
    Proceso ql laaargisimo.

    Excelente video.
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  • muito bom,parabens !!!!!!!
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  • Shine Raj 2 years ago
    Fantastic!!!!
    Mind blowing!!
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  • Vietjohn Tran 2 years ago
    Enjoyed your video! Thanks for sharing the process.
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  • alex 2 years ago
    great work and seems like a lot of fun. thanks for sharing.
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  • Oli Kember plus 2 years ago
    This is an incredible insight into the obviously much thought about area of the magazine cover, sculpted down to the last detail to grab our attention and make us want to buy the magazine. It's obviously such a fine art and you showcase it brilliantly here. I'll never look at a magazine cover in the same way again!
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  • lino wiehen 2 years ago
    amazing work! now do one with donuts please
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  • mpared plus 2 years ago
    lovely posted at the curious brain
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  • Julia Osovskaya 2 years ago
    I can totally imagine this being a whole lot of work! Great video!
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  • Tom Lowe pro 2 years ago
    Very cool. Thanks for making this.
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  • Sean Newman 2 years ago
    So fun!
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  • Anthony Burokas 2 years ago
    Now you need a making of video of the making of video! I really liked pushing in to see detail of prop placement, and then pulling back out. Much better than a "stuck in one spot" time lapse.
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  • SpiritJC 2 years ago
    WheW! i'm out of breath
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  • Video Resources plus 2 years ago
    Nicely done. Hard to ignore how much work goes into seemingly simple projects when you see it in this fashion. Love the transitions and movement from place to place.
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  • EuroMedian plus 2 years ago
    love this video, great work man
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  • C. Leigh Purtill 2 years ago
    Great idea, great work, great job.
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  • Timon Weerstand 2 years ago
    I realy love this video, but I love the song even more; what is it called?

    cheers,
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  • woodward camp 2 years ago
    that was absolutely amazing.. may i ask who shot this and who edited it?
    wonderful
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