JL DESIGN以裝置藝術的概念為HBO ASIA打造一系列全新的形象識別, 重新界定HBO ASIA所帶來的影響與能量 。從各個角度透視玻璃管內川流不息的彩色液體,多層次且變化的動態表現,就如同HBO多樣且豐富的節目內容。
JL DESIGN has created a series of idents for HBO ASIA. The concept was to showcase the HBO logo like an installation art. The glass structure seen from different angles reveal the beauty of the glass tubes and the free flowing substances within; the fluid symbolizes the variety of content that is the essence of HBO.

Credits:

Creative Director: Johnason Lo
Executive Producer: Angela Moo
Project Manager: Angela Moo
Art Director: Lance Wei
Designer: Hsiang Ju Hung, Utsuo Chen
VFX / Design Company : KORB
Concept Development: JL DESIGN & KORB
Producer: Lina Paskeviciute
Animation Director: Rimantas Lukavicius
Technical Director: Giedrius Paulauskas

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