L’art de vendre (The art of selling) is an artistic experiment that took place during the Festival of Contemporary Culture of Empordà Ingràvid 2012. It consisted of inserting my artistic work in the commercial circuit, using its language and its channels. The aim of the experiment is to find out the similitudes and differences between art pieces and any other merchandise.
Firstly, I did a stage (short stay for learning) in six shops in order to learn “the art of selling” and later on put it into practice in my artistic work.
The result is a promotional video where I present my works, that where on sale in the shop windows of the stated shops from November 17th to 24th 2012.
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