The iconic Italian eyewear brand celebrates its 2013 Collection in a very secret place. "Life is a Parade" is dedicated to the inner explorer. Its a matter of how we perceive, mix, smash and create a universe of our own. Its the power to experiment and embrace the unknown.

Client: W Eyewear by Marcolin
Agency: McCann Worldgroup Italy
Production Company: abstract:groove
Production Support Company: Los Bones (Colombia)
Luigi Pane , Director
Ricardo Vega , 1st Assistant Director
Juan David Hernandez , Director of Photography
Production designer & Art Director: 485 - Jaime Luna para Bones
Diego Indraccolo, Photographer
Giada Risso, Executive Producer
Mauro Mastronicola, Producer
Motuk, Styling
Make Up Your Life, Make-up

Filmed on location in Villa De Leyva and Bogotà, Colombia
7-12 October 2012

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