During the 2012/13 NFL Season, GMC featured NFL Legends telling the stories of their never say never Moments. These moments are not a rehashing of an NFL highlight reel. They are the moments that define the intangibles of each player’s character, their unstoppable drive to excel. We reimagined these moments in chalk animations. Together, this 17-video web series gave fans a fresh look at what it means to have the GMC NEVER SAY NEVER spirit.

Creative Direction: Marc Gottesman
Art Direction: Jamie Reiley
Writer: Kevin Griffin
Director: Sorrel Ahlfeld
Illustrator: Chris Mauch
Animator: Adrian Letechipia
Producer: Anna Prebluda
Post Production: Bridgette Spalding

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