A piece commissioned by Helen Yarmak for the Fall/Winter 2013 line, debuted at New York City Fashion Week, 2013. Shot on location in the Helen Yarmak offices in the beautiful Crown Building.
Shot primarily on the Blackmagic Cinema Camera (ProRes), with some alternate angles from the 7D and 5dmkii. Cropped to 810x1080 to display in a portraiture aspect ratio - full screen on vertical setting for ipad.
We chose to feature the video in a vertical aspect ratio to better showcase the furs, giving the viewing a head-to-toe view of the outfits and cutting out any extra footage in the frame.
***The quality looks a lot nicer on youtube or embedded on a site, vimeo doesn't know what to do with 810x1080. Check out my 2013 fashion reel to see better quality full frame footage.
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