Sure We Can is a non-profit redemption centre based in Brooklyn, New York, set up to serve the canning community of New York City. This video tells the story of what life is like as a 'canner' and how the organization formed.

For more information on the organization, or to contact them directly, please visit:

In New York State and particularly New York City, some who are homeless manage to scrape together a meager living by collecting and redeeming others’ discarded cans and bottles. This work has come to be known as “canning.”

Canning can be so demanding physically, demeaning emotionally, and even logistically complicated that many of New York’s homeless are effectively barred from taking advantage of the opportunity. Sure We Can was founded by a small group of concerned New York City residents, including Eugene Gadsden and Ana Martinez de Luco. The organization not only provides opportunities for the City’s destitute but also encourages their self-dependence and responsibility. Based in Brooklyn, this homeless-friendly redemption center has created a welcoming community. At its very core, Sure We Can is not just for canners. It is the canner community.

This video was created whilst I was studying the Advanced Multimedia Workshop at Columbia University School of Journalism with Duy Linh Tu in 2013.

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