Manifesto: AW13

Autumn Winter 2013, entitled ʻthe architecture of glamourʼ introduces Maison Fin De Saison in a series of 9
luxurious dresses through a considered view - the idea of glamour. Proposing glamour as an intended
application which carries influences of the term ʻsprezzaturaʼ known for defining effortless appeal, well
practiced naturalness and effortless elegance which envisages an irony of the idea of todayʼs glamour. This
season is in play with an architecture of key elements such as making whatever is worn appear to be without
effort and almost without any rumination, a state of mind is identified and defined. The term, sprezzatura
predominantly used in relation to dignified menswear and couture was key in defining the labelʼs AW13
projection brought forward as ʻa series of 9ʼ.
Maison Fin De Saison extend their sharp silhouettes and loyalty to luxury fabric through pre selected silk
taffetaʼs and crepe de chine resting against nappa patent lambskin finishings and a distinct pepitta silk in
woven black and white check. The use of black and white check related to art deco, supernatural hollywood
glamour and esoteric symbols.
The series places specific attention to dress length falling above ankle and only just below the knee. The
vertical dominance of each piece barely reveals and envelopes the feminine elegance through length and
silhouette. Luxurious sheepskin furs add contrast and present elegance to blank canvas style pieces.
Maison Fin De Saison also introduce an accessory to the ʻseries of 9ʼ, a mini blanket style scarf in pepitta silk
framed with a luxurious sheepskin borders. Thrown over the shoulders or enveloped around necklines, this
piece is an alternative to silken scarves often seen in earlier hollywood ʻesqueʼ glamour. This seasons
necklines have been eased into demure narrow V and narrow jewel silhouette. Each piece is crafted with
hidden self pockets which add masculinity in attitude.
A hint of colour has been introduced through powder mink and blue offset throughout, the play of shades in
black details are shown in structured and intentionally placed diagonal and vertical lines. Pieces are versatile
and trans-seasonal investment dresses which allow for personal power dressing through easily transferable
accessories and jewels.
Defining the Maison Fin De Saison woman whether she is attending an opening night in New york, high
flying through Milan, strolling through London or dining in Paris, she has an international presence and a
dignified approach to style.

Her journey is a ʻseries of 9ʼ, her state, an architecture of glamour.

The AW13 film unfolds this interpersonal relationship.

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